________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning

In terms of special product life cycles a ________ is a basic and distinctive mode expression?

A. Genre
B. Style
C. Fashion
D. Fad

The total number of item that the company carries within its product lines refers to the ________ of the product mix?

A. Width
B. Depth
C. Length
D. Consistency

The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?

A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

A. Line extension
B. Brand extension
C. Multibranding
D. New brands

A child in the United States is normally exposed to all of the following values EXCEPT ?

A. Achievement ans success
B. Activity and involvement
C. Material comfort
D. Collectivism

Sellers that handle their own exports are engaged in ?

A. Direct exporting
B. Indirect exporting
C. Licensing
D. Contract manufacturing

______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ?

A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure

The typical method of retail operation used by supermarkets and catalog showrooms is called ?

A. Self-service retailing
B. Limited-service retailing
C. Full-service retailing
D. Service merchandiser

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?

A. Exporting
B. Joint venturing
C. Licensing
D. Direct investment