________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?

A. Environmentalism
B. Environmental sustainability
C. Consumerism
D. Consumer accountability

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?

A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

A. Actionable
B. Substantial
C. Differentiable
D. Measurable

_______ factors are the most popular bases for segmenting customer groups?

A. Geographic
B. Demographic
C. Psychographic
D. Behavioral

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?

A. Cause-related marketing
B. Idea marketing
C. Nonprofit marketing
D. Person marketing

When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?

A. Barter
B. Buy-back
C. Counterpurchase
D. Like-value-exchange

_______ is quoted as saying that everyone lives by selling something?

A. Bill gates
B. Robert louis stevenson
C. Arthur miller
D. Henry ford

The type of sales presentation approach that requires good listening and problem-solving skills is the ?

A. Canned approach
B. Formula appraoch
C. Need-satisfaction approach
D. Critical-thinking approach

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?

A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation

_______ is the general term for a buying and selling process that is supported by electronic means?

A. Internet commerce
B. Web commerce
C. Computer commerce
D. Electronic commerce