Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called?

A. Custom products
B. Specialty products
C. Convenience products
D. Shopping products

A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?

A. Shopping goods store
B. Convenience store
C. Specialty store
D. Department store

If a firm were to bid to do a turnkey operation where they would choose a building site designing a cement factory to build the plant hire construction crews assemble materials and equipment to run the new factory and turn over the finished factory ready to operate to the owners the firm would be using which of the following ?

A. Core process products selling
B. Design products selling
C. Reciprocal spelling
D. Systems selling

The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations ?

A. Modified rebuy
B. New task buying
C. Straight rebuy
D. Indirect rebuy

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method

________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?

A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing

Drop shippers perform which of the following functions ?

A. Assumes title and ships coal, lumber or heavy equipment to a buyer
B. Stocks the bread rack in a grocery store
C. Maintains, owns and stocks a cd display in a grocery store
D. Sells jewelry out of a catalog

_______ beliefs values are open to some degree of change ?

A. Crucial
B. Core
C. Primary
D. Secondary

The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?

A. Interstate commerce
B. Marketing ethics
C. Unfair and deceptive acts or practices
D. Competitive advertising of objective product benefits

When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?

A. Quota
B. Barrier
C. Tariff
D. Embargo