Which of the following is NOT one of the five stages of the buyers decision process?

A. Need recognition
B. Brand identification
C. Information search
D. Purchase decision

_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?

A. The promotion mix
B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics

A company faces several major decisions in international marketing the first of these decisions is often ?

A. Deciding whether to go international
B. Looking at the global marketing environment
C. Deciding which markets to enter
D. Deciding how to enter markets

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

A. Not manipulating the availability of a product for purpose of explotation
B. Not using coercion in the marketing channel
C. Using gray marketers whenever possible to save the consumer money
D. Not exerting undue influence over the reseller’s choice to handle a product

Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?

A. Ibm
B. Xerox
C. Kodak
D. Universal studios

_______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call?

A. Prospecting
B. Preapproach
C. Approach
D. Handling objections

Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

A. Market oriented
B. A statement of religion
C. Motivating
D. Based on distinctive competencies

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

A. Concept development and testing
B. Marketing strategy
C. Business analysis
D. Product development

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

A. Product idea
B. Product image
C. Product concept
D. Product features

Conflicts between different levels of the same channel of distribution are referred to as ?

A. Horizontal conflicts
B. Vertical conflicts
C. Layer-based conflicts
D. Parallel conflicts