When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

A. Selective sponsorship
B. Probing
C. Focus group interviewing
D. The delphi method

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

A. Rapid globalization
B. The changing world economy
C. The call for more socially responsible marketing
D. The micro-chip revolution

The most logical budget setting method is found in the list below. Which is it ?

A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method

When producers, wholesalers, and retailers act as a unified system they comprise a ?

A. Conventional marketing system
B. Power-based marketing system
C. Horizontal marketing system
D. Vertical marketing system

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

A. Psychographics
B. Personality
C. Demographics
D. Lifestyle

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

A. Territorial sales force structure
B. Pychographic trait sales force structure
C. Product sales force structure
D. Customer sales force structure

The course of a product’s sales and profits over its lifetime is called ?

A. the sales chart
B. the dynamic growth curve
C. the adoption cycle
D. the adoption cycle

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

A. Micro marketing
B. Niche marketing
C. Mass marketing
D. Segment marketing

All of the following are commonly recognized promotion budget formal EXCEPT ?

A. The affordable method
B. The lifo method
C. The percentage of sales method
D. The objective and task method

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

A. Duobranding
B. Line extension
C. Brand extension
D. Multibranding