All of the following considered to be drawbacks of local marketing EXCEPT ?

A. It can drive up manufacturing and marketing costs by reducing economies of scale
B. It can create logistical problems when the company tries to meet varied requirements
C. It can attract unwanted competition
D. It can dilute the brand’s overall image

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

A. Innovative marketing
B. Consumer oriented marketing
C. Value marketing
D. Sense -f mission marketing

A _____ is a good offered either free or at low cost as an incentive to buy a product ?

A. Patronage reward
B. Spiff
C. Price pack
D. Premium

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation

The last stage in the selling process in the __________ stage?

A. Approach
B. Handling objections
C. Closing
D. Follow-up

Costs that do not vary with production or sales levels are called ?

A. Fixed costs
B. Variable costs
C. Standard costs
D. Independent costs

Today advertising captures about ________ percent of total promotion spending?

A. 15
B. 23
C. 29
D. 33

One of the most common problems with using internal database information is that ?

A. Since it was probably collected for some other purpose it may be incomplete or wrong
B. It is usually expensive to retrieve
C. Top executives are usually unwilling to relinquish data therefore the data has limits
D. The data is almost always unsecured and therefore, suspect as to reliability

The advantages of audience selectivity no ad competition and personalization apply to which type of media ?

A. Newspapers
B. Television
C. Direct mail
D. Radio

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing