Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?

A. Lower prices
B. Increase promotion both at home and abroad
C. Continuously improve their products at home
D. Join into cartels at home

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?

A. Intangibility
B. Inseparability
C. Variability
D. Perishability

A __________ is a brand created and owned by a reseller of a product of service ?

A. Licensed brand
B. Manufacturer’s brand private brand
C. Private brand
D. Co-brand

Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

A. Factory outlet
B. Super specialty store
C. Seconds store
D. Warehouse club

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands

________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?

A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets

Yahoo, Infoseek, and Baido are all called ?

A. Browsers
B. Webcasters
C. Search engines
D. Software

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A. Internal marketing
B. Service-profit chains
C. Interactive marketing
D. Service differentiation

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

A. Idea
B. Demand
C. Product
D. Service