Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

A. Wife
B. Husband
C. Teenage children
D. Grandparent

Rolls Royce uses which of the following distribution formats ?

A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Open distribution

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

A. Retailer
B. Wholesaler
C. Distribution channel
D. Logistics

According to Engel’s law as income rises ?

A. The percentage spent on food rises
B. The percentage spent on housing increases
C. The percentage spent on other categories increase
D. The percentage spent on savings remains constant

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?

A. Meaningful
B. Distinctive
C. Believable
D. Remembered

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?

A. Nader’s raiders
B. The green movement
C. Governmental regulation
D. International competition

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

A. Decline stage
B. Introduction stage
C. Growth stage
D. Maturity stage

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

A. Master salespersons
B. Sales assistants
C. Technical support persons
D. Telemarketers

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

A. Innovative marketing
B. Consumer oriented marketing
C. Value marketing
D. Sense of mission marketing