If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?

A. Reseller
B. Business
C. Government
D. Service

The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

A. Discount
B. Allowance
C. Premium
D. Rebate

The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?

A. Environment
B. Response
C. Stimuli
D. Buying center

One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

A. Become a vehicle for pitching the sponsor’s products
B. Become a vehicle for pitching the sponsor’s products
C. Become a means for raising prices
D. Become a means of unfair competition

When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?

A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development

The fact that services cannot be stored for later use or sale is evidence of their ?

A. Intangibility
B. Inseparability
C. Variability
D. Perishability

Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?

A. 25
B. 50
C. 75
D. 100

Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

A. Hispanics and asians
B. African americans
C. Western europeans
D. Middle eastern

A price reduction to buyers who buy in large volumes is called a(n) ?

A. Quantity discount
B. Cash discount
C. Seasonal discount
D. Trade discount

All of the following are criticisms leveled against marketing by critics EXCEPT ?

A. Harming consumers through high prices
B. Harming consumers through deceptive practices
C. Harming consumers through high-pressure selling
D. Harming consumers through too many product choices