A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

A. Product development
B. Commercialization
C. Marketing strategy
D. Business analysis

Joining with foreign companies to produce or market products and services is called ?

A. Direct exporting
B. Indirect exporting
C. Licensing
D. Joint venturing

The type of salesforce structure in which the sales force sells along product lines is called a ?

A. Territorial salesforce
B. Product salesforce
C. Customer salesforce
D. Retail salesforce

The practice of going after a large share of a smaller market or subsets of a few markets is called ?

A. Undifferentiated marketing
B. Differentiated marketing
C. Concentrated marketing
D. Turbo marketing

________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?

A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?

A. Licensed brands
B. Manufacturer’s brand
C. Private brand
D. Co-brand

All of the following factors can affect the attractiveness of a market segment EXCEPT ?

A. The presence of many strong and aggressive competitors
B. The likelihood of government monitoring
C. Actual or potential substitute products
D. The power of buyers in the segments

__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?

A. Direct mail
B. Outdoor
C. Online
D. Radio

If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?

A. Newspapers
B. Television
C. Direct mail
D. Radio

If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?

A. Protectionism
B. Exchange controls
C. Exchange facilitators
D. Nontariff trade barriers