A perfectly competitive market has ?

A. Firms that set their own prices
B. Only one seller.
C. At least a few sellers.
D. Many buyers and sellers.

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?

A. Territorial sales force
B. Product sales force
C. Customer sales force
D. Hybrid sales force

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the pepsi challenge taste test in their marketing efforts

All of the following are thought to be sources of new product ideas EXCEPT ?

A. Internal sources
B. Customers
C. Competitors
D. The local library

The first modern environmental movement in the United States began in the ?

A. 1940s
B. 1950s
C. 1960s and 1970s
D. Mid-1980s

Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?

A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands

The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?

A. Product concept
B. Production concept
C. Production cost expansion concept
D. Marketing concept

The goal of the marketing logistics system should be to provide ?

A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

A. Market penetrations
B. Market development
C. Product development
D. Diversification

If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

A. New brand strategy
B. Line extension strategy
C. Multiband strategy
D. Brand extension strategy