Economics Mcqs — Test 47
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Question 1
A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
Question 2
Joining with foreign companies to produce or market products and services is called ?
Question 3
The type of salesforce structure in which the sales force sells along product lines is called a ?
Question 4
The practice of going after a large share of a smaller market or subsets of a few markets is called ?
Question 5
________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
Question 6
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
Question 7
All of the following factors can affect the attractiveness of a market segment EXCEPT ?
Question 8
__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
Question 9
If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
Question 10
If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?